Using Every Door Direct Mail service helps to attract more customers to your business. As an affordable form
of marketing, Every Door Direct Mail or EDDM allows a business to experience a higher ROI and enables customers
to take action.
The good news is that there are hundreds of postcard designs. Selecting the appropriate design for your business can
be a bit tricky. Lucky for you, we have compiled tips to help you select the right template. Even when you want to
design your own EDDM template, the tips below will help you formulate ideas assuring you of success.
Tip #1 – Outline the purpose of your postcard
The first step to take is to craft the purpose of your postcard. This can be achieved by answering the following
question – What would you like your postcard to achieve?
Tip #2 – Incorporate your business logo
Yes, you need to incorporate your business logo on your postcard. As a result, it will give your postcard credibility.
Don’t forget to add images and the theme colors of your business. To ensure your images are of high quality, opt for
Tip #3 – Choose an appealing design
If you are targeting a specific group of customers, design the EDDM postcard with an appealing design. This will
attract the customers to your advertisement.
Tip #4 – Simplify the design
To come up with a design that conveys your message, keep it simple. Avoid adding too much information on the
postcard as this makes it difficult for the customer to understand the message being conveyed.
Tip #5 –Print postcards in color
Color brings the message to life. Use contrasting colors to enhance the look of your postcard. There are free EDDM
postcards readily available online which you can redesign and print out before sending to your customers.